About us

Stairlifts Made Simple

Stairlifts Made Simple was founded in 2006 by John Ellero.


John started in this industry working as an independent medical sales representative in 2001. One of the product lines happened to be the stair lift. After some time representing the stair lift, John was hired full time in 2002 by T.L Shield & Associates, a very reputable elevator contractor in California. He managed the owner’s entire stair lift department and in that time became factory trained by the manufacturer. Soon after that, John went on to install every unit that he sold. John grew the business to the point that Acorn Stair Lifts, a large manufacturer, took notice and offered him a regional manager position. John was then asked by Acorn Stairlifts to open up a regional distribution center servicing the entire western United States. For the first few months John ran the center as a one man operation, not only filling orders for the western states, but also personally taking care of every customer in the southern California area. In time he hired a full staff and it was time to grow once again.

John has personally installed / serviced approximately 2500 stair lift systems during his 19 years in the industry. He not only currently does work for the clients of Stairlifts Made Simple, but has worked in the past as an installation trainer for both Acorn Stairlifts and Handicare, also known as Sterling Stair Lifts. He is currently one of the primary installers for Harmar Mobility and Tri-Lift Mobility takes care of the United States Veterans installations that the VA contracts out to Harmar and Tri-Lift. These manufacturers brought John into their team of installation professionals because they pride themselves on giving the veterans the best service in the industry. They both recognize the experience and level of care that John provides to our military veterans. This is not only important to Tri-Lift and Harmar, but John also takes great pleasure in working with the veterans. Recently Handicare, a manufacturer of lifts approached John again to train all of their west coast dealers as needed because they understand John’s attention to detail and desire to make every installation perfect.


Being an extremely active person John enjoys the outdoors, going camping, spending time at the beach, taking trips to the desert, as well as the mountains in both summer and winter months. John remembers how hard it was going from being super active to not being able to move for a long time after sustaining 10 broken ribs and vertebrae from a vehicle accident. Finding the Action Trackchair was finding the perfect product for anyone that wants to get out and enjoy their life to the fullest, regardless of what life threw at them.


Having a father that started Air Force and then spent another 22 years at the Camp Pendleton Marine Corp air station, an uncle that served in the Navy, and another uncle that retired as a full bird in the Army, John has grown up with a great respect for our military veterans and wants to see them smile again after sustaining any injury. The Action Trackchair does just that. It puts a smile on their face from ear to ear.